Marketing leaders have more responsibility under their belts than ever before. With the added charges of digital transformation, customer experience, and lead generation, the role of marketing has evolved from tactical to an organization’s strategic growth driver.
Today, marketing must align cross-functional teams, partner capabilities, and data to create and execute on a holistic strategy, all while remaining agile to customer and prospects needs and desires in real-time. To achieve sustainable growth, marketing leaders must break down the silos between organizations, functional teams, data pools, customers, and end-customers through consistent collaboration and integration.
The Alliancesphere Solution:
Alliancesphere’s consulting and collaboration services enable marketers to better leverage cross-functional and partner resources to execute customer-driven strategy with more resources. Through a combination of facilitated workshops and expert consultation, marketers leverage Alliancesphere to create a common language, ensure engagement and follow-through, and enable collaboration across stakeholders and traditional silos.
Explore Alliance Services
Alliancesphere helps Marketing leaders and their teams to:
from marketing investments by aligning strategy to customer and end-customer feedback.
Attribute revenue to marketing
efforts by co-creating strategy and accountability across functions and partners.
Secure on-going participation
engagement and resources from internal teams and external partners.
Break down silos
across data and people by creating sustained collaboration across teams, partners, customers & end-customers.
Ensure digital transformation
drives real value to customers and prospects now and in the future.
Serves over half of the Top 20 high tech companies by market value.
Source: Fortune, 2018.
Has helped over 10,000 cross-functional participants.
Delivers collaboration services across
Drives collaboration for over half of the Fortune 50