Company Executives have set as a core corporate strategy a pivot to selling into Adaptive Application customer initiatives. To support field-level execution against this strategy in FY22, Executive Leadership wanted to make structural changes to the Company approach to Partnering to better engage and execute with Alliance Partners, especially within the Adaptive Apps Target Ecosystem.
Company asked Alliancesphere to answer three core questions:
Alliancesphere applied its deep knowledge of leading Technology companies & their Alliance Partner programs and best-known Partnership optimization methods to provide analysis and recommendations to evolve the Company’s Partnering Approach.
Specific areas of focus for the approach included: