norman sterling

Norman Sterling has more than 30 years' experience in the sales and sales management arena. He brings a strong set of competencies, and personal experiences, built over decades of helping clients plan, design, and execute solutions to sales and sales management business problems. His years spent working on some of the world's largest sales force development projects and some of the largest global accounts have given him a unique perspective and keen insights into processes, toolsets, deployment best practices, and implementation strategies.

Clients looking for world-class help in addressing their sales challenges have long sought Norman out for his creativity and innovation skills

Clients looking for world-class help in addressing their sales challenges have long sought Norman out for his creativity and innovation skills, along with his leadership and facilitation abilities. These clients include global companies like Microsoft, Pfizer, BT Global Services, Cisco, American Standard Brands, HP, EDS, CSC, Equifax, Red Hat, Schneider Electric, NetApp, IBM, Dell, Sprint, Sun Microsystems, and AT&T.

Some examples of the large-scale engagements Norman is most proud are;

Norman is an Honors Engineering degree graduate from the University of Ulster in Northern Ireland. He gained the prestigious Chartered Engineer, and MIET (Member of Institute of Engineering and Technology) status while working in Studio Capital Projects at the BBC in London.

After the BBC he was recruited into IBM (UK) to meet IBM’s growing need for experienced high technology project leaders to support the expansion of their worldwide manufacturing and development organizations. After the successful implementation of many high technology and extremely fast-track projects he was then recruited by IBM’s Industrial Sector sales organization where he developed his sales competencies to consistently over achieve sales quotas and be elected to IBM’s Golden circle for Top Performers on three occasions during his time on territory. As IBM reengineered into a more services orientated organization his career at IBM also evolved by first moving him into the manufacturing practice of IBM Global Services Consulting Group and then to a pan-European Consultant role where he consulted with teams team’s competing on IBM’s most highly competitive sales situations.

A move to the USA in 1995 heralded the start of his 20 year consulting career highlighted earlier where he has maintained his passion for working with sales teams at the customer interface. During this time Norman was Executive VP at e-Strategia Consulting Group, Principal at Alliancesphere as well as running his own consulting company.

Now a dual UK and US citizen, Norman resides in Milton, Georgia, with his wife Lynn. His 21 year-old son Robert is a senior at The University of Miami. Norman has a love of most sports, a passion for football (soccer), enjoys cooking (especially barbeque), and is an avid movie buff. Norman is a past-President and advisor to the St. Andrew Rowing Club in Roswell Georgia. This not-for-profit high-school-level club team of 100 young men and women compete at a regional and national level in the sport. You may also hear him commentating from the announcer’s booth at some of the largest rowing regattas in the South East or see him marshaling the fairways at East Lake Golf Club where he is a 11 year volunteer committee member at the PGA Tour Championship which proudly funds “The Miracle at East Lake” inner city rejuvenation project.