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News and Events

Alliancesphere and The Rhythm of Business create SMART PartneringTM

By Alliancesphere News Team, February 27, 2015

Alliancesphere and The Rhythm of Business have joined forces to create SMART PartneringTM! An Alliance of partnering experts dedicated to orchestrating success in the era of connected ecosystems. The status quo won’t do anymore - it’s time to get SMART (Strategic, Measurable, Agile, Resourced, Total)!

Our SMART Partnering framework, models and methodologies integrate partnering into every aspect of your business – from strategy development to resource allocation to strategy execution. The SMART PartneringTM Suite of Offerings will unlock the transformational power of partnering in your organization.

Click here to view our whitepaper.


Lorin Coles Presents at Chief Strategy Officer Summit in New York City

By Alliancesphere News Team, December 2, 2014

Alliancesphere and The Rhythm of Business were featured presenters at the Chief Strategy Officer Summit in New York City Dec. 2-3, 2014. The presentation, Partnering Strategy is the New Frontier of Value Creation for the Chief Strategy Officer, offered a call to action to strategy executives whose leadership is essential to improving success in partnering.

Having a purposeful, strategic approach to partnering tends to produce better outcomes, according to Twombly and Coles. Studies conducted by IBM, PwC and others report that partnering smartly to drive innovation and growth results in companies that outperform their peers in terms of revenue growth and a number of other financial measures. Additionally, these experts say, being a good partner generally means attracting other good partners, creating new opportunities.

Click here to view the presentation.

Click here to view our whitepaper.


IBM and Alliancesphere Receive Marketing Excellence Award from ITSMA

By Alliancesphere News Team, November 4, 2014

Launched in 1998, ITSMA's Marketing Excellence Awards focus exclusively on B2B marketing for services and solutions. The awards program is based on a comprehensive and strategic approach to marketing, recognizing that business success today requires marketers to move beyond the traditional realm of communications. The program looks beyond flash and glitz to emphasize excellence in the three most critical aspects of success: innovation, execution, and business results.

ITSMA awards imageIn order to address changing markets, buyers and technology, IBM's Ecosystem Development organization rolled out the global BDReadiness Series. The goal was to equip IBM Business Development Representatives (BDRs) with a partner-focused framework that incorporates new methodologies and tools for effective collaboration. The series addresses the need to reinvent knowledge, skills, and behaviors in order to develop new business opportunities and deliver true value to partners. The innovative approach delivers "blended learning" that includes webinars, workshops, gamification and mentoring, resulting in 140 action plans designed to accelerate business growth with IBM partners, thereby driving $200-400 million in projected IBM revenue.

Lorin Coles, Alliancesphere and Gina Miller, IBM accepting ITSMA Gold Award for Enabling Sales Channels

Click here to view the ITSMA Press Release


Lorin Coles Speaks on The Collaboration Imperative

By Alliancesphere News Team, September 9, 2014

Lorin Coles, CEO & Managing Director of Alliancesphere, spoke to approximately 80 Graduate Students, Professors, KSU Alumni, and Atlanta Business community members about how companies smartly make those tough "build, buy and partner" decisions in this fast-paced global economy. Coles College Breakfast Series is a breakfast speaker series sponsored by The Coles College of Business office of Alumni Relations. This Series is held the second Tuesday of every month from February to November. It is open to Alumni, students, faculty / staff and the Atlanta business community. This series is held at The Georgian Club in Atlanta. Breakfast Series programs feature influential speakers, who bring local and global perspectives on business and innovation.

Click here to view Lorin's pesentation.

Right Partners, Right Strategy - Taking a Strategic Approach to the Partner Portfolio

By Alliancesphere News Team, March 11, 2014

Want to know how Red Hat used the Partner Portfolio Manager to analyze individual alliances and the company's overall alliance portfolio so they could plan actions to create the outcomes they required from the alliances to achieve their corporate strategies?

Lorin Coles of Alliancesphere, Jeff Shuman of The Rhythm of Business and Scott Musson and Jack Barrata of Red Hat presented at the 2014 ASAP Global Alliance Summit highlighting how Red Hat is doing just that! They used The Partner Portfolio Manager to examine and evolve the Red Hat partnering strategy; optimize its portfolio to ensure that it was engaging in the right activities with the right partners, aligned with the company's strategic initiatives and business unit priorities, while also ensuring that its alliance professionals were focusing their efforts accordingly.

Click here to view the presentation.


Lorin Coles Speaks on Alliances: The third pillar to strategic growth

By Alliancesphere News Team, November 14, 2013

Lorin Coles, CEO & Managing Director of Alliancesphere, spoke about how companies smartly make those tough "build, buy and partner" decisions in this fast-paced global economy while exploring the motivations of different buyers/sellers and the importance of, and techniques for, assessing and rationalizing a corporation's portfolio of businesses.

The Certificate in M&A is part of the exclusive Coles College Mergers & Acquisitions Academy, a collection of programs and activities dedicated to serving the M&A community of corporate specialists and service professionals in the Metro Atlanta area. This program provides participants with the analytical and business tools needed to lead their organizations through successful acquisitions from strategy assessment to valuation, diligence, tax planning, and post-deal integration.

Click here to view Lorin's presentation.


NetApp and Alliancesphere to Present at March 2013 ASAP Global Alliance Summit

by Alliancesphere News Team, January 11, 2013

Seema Kohli, NetApp's senior manager, partner intelligence, and Alliancesphere's Chief Strategist Ramesh Subramaniam lead an informative session on partner listening programs at the Association of Strategic Alliance Professionals' annual conclave March 3-7 in Orlando. Their presentation, on Wednesday, March 6, is entitled "Voice of the Partner: Can You Hear Me Now?"

Session Overview: Having a thoughtful and effective Partner Listening Program builds competitive differentiation and advantage throughout your alliance partnerships, providing much-needed feedback on the effectiveness of your partner program. But are you also hearing your partner network's feedback on the wants and needs of your joint customers? By gaining unique insights into your own customers' business needs and burning issues, your company will better understand how to use alliances to improve overall organizational competitiveness and ultimately grow revenue. Kohli and Subramaniam show you how to deploy an integrated listening framework for alliance and channel partners to: